Stay Informed

Gabriel Mohanna

Dec 6

New in MMM: Capturing Delayed Advertising Effects

In advertising, customers rarely see an ad and immediately make a purchase. While some may convert within minutes, others might take...

Leslie Myrell

Oct 19

Is It Secure? MMM and Data Security

Marketing Mix Modeling (MMM) companies, including those like MMM Labs, typically use customer data to analyze and measure the...

Leslie Myrell

Oct 17

10 Things Marketers Need to Know About MMM for Better ROI

In today's competitive and complex marketing landscape, understanding how each marketing channel contributes to your return on investment...

Leslie Myrell

Oct 15

How to Use MMM Without Historical Data: Alternative Data Sources and Techniques

Data – we all want it, some have A LOT of it… others have very little. So, what can you do when you're short on historical marketing...

Leslie Myrell

Oct 12

What Executives Need to Know About MMM (Marketing Mix Modeling)

(At an agency? Check out our article for marketers at agencies ) Today’s marketing analysts at agencies understand the value of Marketing...

Leslie Myrell

Oct 10

What Agency Execs Need to Know About MMM (Marketing Mix Modeling)

(Not at an agency? Check out our article for in-house marketers ) Today’s marketing analysts at agencies understand the value of...

Gabriel Mohanna

Oct 8

Trusting Publishers to Measure Your Media Effectiveness? Too Risky.

Here's What to Do Instead. In the rapidly evolving landscape of retail media networks, trusting publishers to impartially measure the...

Gabriel Mohanna

Aug 21

Causal Incrementality with Marketing Mix Modeling

Separate out correlation from causation. Start with a better model and make data-driven decisions based on causal incremental results.

Gabriel Mohanna

Jul 20

Hello from MMM Labs

Welcome to the MMM Labs blog! We are excited to launch our first article and share the journey and vision behind MMM Labs with you. Why...