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Marketing Mix Modeling without method lock-in
Set up once, explore MMM approaches side by side and decide with confidence.
Welcome to the future of marketing measurement and optimization. MMM Labs is built for teams who don’t want to bet their measurement strategy on a single methodology. Configure your data once, then explore OLS and Bayesian models side by side across multiple engines, test different assumptions, and compare outputs and bring your models to life all through a single interface. MMM Labs creates a shared truth between data science rigor and marketing action, so decisions are driven by insight, not ideology.
Precision that powers growth
Simultaneously estimate models from Meridian, PyMC, Robyn & our proprietary engines.
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Identify the most effective algorithm for your data.
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Experience data-driven decision-making like never before.
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Visualise the impact of every media investment. See how spend drives sales, spot saturation points, and optimise allocation for maximum ROI.
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Does this sound familiar?
Data everywhere, but nowhere to start
You’re drowning in data from countless sources: sales, media, digital, offline. And none of it speaks the same language.
Complexity that slows you down
Multiple geographies, channels, and metrics like clicks, impressions, GRPs, and engagement make it hard to form a clear picture. How do you make sense of it all?
Locked in before you know it
Hardwiring into one engine today means pain tomorrow when better options emerge. What you really need is the ability to switch with a single click, no lock-in, no regrets.
The race against time
Stakeholders want answers yesterday. You need actionable insights in days, not months.
Decisions built on shaky ground
Budget allocations based on last year’s habits or fixed percentages? Protecting pet projects? Everyone knows it’s suboptimal, but no one knows how to fix it.
Too many options, too little clarity
Robyn, Meridian, PyMC - open-source tools are everywhere. Which one is right for you?
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Our mission is to revolutionize Marketing Mix Modeling (MMM) by empowering companies and agencies with trusted, open-source code and proprietary advanced engines.
We want to increase the adoption of Marketing Mix Modeling in business decision-making. But we advocate the correct uses of modeling techniques that protect marketers from making the wrong budgeting decisions.
What we offer
Marketing measurement & optimization with cookieless open-source code:
Measure your paid & organic advertising in the era of the Cookieless world. Trust the results with cutting-edge open-source code.
Instant insight:
Interpret each model via our technical and business reports to understand the implications for future media planning and employ your models to run forecasts and optimizations. For advanced users, export all key components to use models and data in other applications.
Test multiple models simultaneously:
Try Marketing Mix Modeling code from Robyn, Google, and others. Compare performance.
Fully supported by experts:
Still struggling with MMM? Our platform is fully supported by a global team of MMM consultants ready to help with any aspect of your work.
Now Part of ScanmarQED
On 20th January, ScanmarQED announced the acquisition of MMM Labs to power PulseQED with next-generation Marketing Mix Modeling (MMM) capabilities.
MMM Labs will be integrated into PulseQED, ScanmarQED’s flagship analytics platform, giving customers instant access to advanced open-source modeling engines through a streamlined enterprise interface.
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Built for all industries
Media Agency
Uncover insights that move with your clients.
Finance
Know which channels truly drive high-value customers.
Gaming
Optimize ad spend to drive active users not just installs.
Food and Beverage
Cut through promos and seasonality to invest where marketing really moves demand.
Retail and E-com
Reveal the true drivers of growth - not the ROAS illusion.
Tech and Durables
See how media shapes demand by scaling both brand and sales.
How we do it
Upload your MMM data
Easy to manage data import with commonly found data layouts. Once uploaded we automatically recognize key dimension of the data requiring the user to simply answer basic business questions. The days of complex data prep are over!
Step 1
We run all available models and recommend a winner
Because our platform understands each model type, it can objectively compare them and help you select the best approach.
Step 2
See your media incrementally, ROI and optimization results in minutes
Instant reporting means no more delays to load dashboards or calculate business metrics like ROI, Marginal ROI, contribution, etc.
Step 3
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