• About

    Welcome to the future of marketing measurement and optimization

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    We bring together advanced econometrics and intuitive technology to help brands and agencies optimise every marketing dollar
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    Our mission is to revolutionize MMM by empowering businesses with trusted, open-source code
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    Meet the leaders driving innovation in marketing measurement and analytics
  • Resources

    News, trends, events, and more

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    Stay updated with the latest trends and insights in our blogs
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    Explore a variety of analytics webinars with tips & tricks, best practices and new ideas
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    Explore the future of marketing measurement
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    Explore our ever-expanding ecosystem of free white papers


Gabriel Mohanna

Founder and CEO at MMM Labs

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Gabriel combines deep expertise as a Marketing Data Scientist and Product Manager, with experience at Amazon and Google. Skilled in R and Python, Gabriel has a robust understanding of algorithms and a proven track record in managing and growing teams.

Previously, Gabriel led a consulting team of 300+ data scientists, product managers, analysts, and engineers, delivering top-tier marketing measurement and optimization solutions.


Eric Chaland

Cofounder and CTO at MMM Labs

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Eric is a seasoned software architect and consultant with a keen eye for innovation and a deep understanding of complex systems. His extensive expertise spans DevOps, MLOps, and GenAI applications, specializing in designing high-performance, scalable software solutions and efficient code architecture.

Eric is adept at identifying and implementing cutting-edge technological solutions, overseeing the complete lifecycle of machine learning models, and guaranteeing smooth and effective operational processes.


Phil Spencer

General Manager, UK at ScanmarQED

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Based in London, Phil leads the UK business at ScanmarQED.

With a strong background in marketing analytics and business strategy, Phil is responsible for delivering a range of software and services including MMM and MTA. Prior to this, Phil held senior roles at Nielsen and Pointlogic, where he specialized in business analytics for the marketing industry.


Brian Cusick

President US Business Unit at ScanmarQED

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Based in Chicago, Brian leads the ScanmarQED operation in North America.

Having cultivated a solid background in analytics during his tenure at Nielsen and further refining his expertise at leading companies like Kraft and PepsiCo, Brian has emerged as a genuine authority in the realm of data-driven strategic planning.


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