Our Story

MMM Labs is a SaaS startup company that helps brands and their agencies measure the effectiveness of advertising, pricing, and full marketing on sales and subscriptions.

Foundation:
Founded by Gabriel Mohanna, xAmazon, xGoogle, data scientist and product manager in the sales and marketing space, and partnering with Prof. Koen Pauwels (Distinguished Professor of Marketing and Vice Dean of Research at Northeastern University).

Industry Problem:
Gabriel and Koen noticed the industry suffers from manually manipulated models and claims of “secret sauces” without any validation. They also capitalize on changes or regulatory scenes rendering cookies and attribution methods ineffective.

The Exec Team:
Gabriel then teamed up with one of his ex-teammates, Eric Chaland. Eric brings a modern web application architecture and was able to deploy Gabriel’s code on GCP and create their first PoC in a record two weeks.